Making the News

Sustainability Meets Luxury

Sustainability Meets Luxury

Goodyear’s FirstStreet at the Ballpark Village Utilizing Tempe-Based HercuTech,
The Country’s Most Sustainable, Energy-efficient Building System

 (GOODYEAR, Ariz.) – Building stronger, safer and more sustainable homes has never been more important. That’s why Scottsdale’s Harvard Investments, one of the country’s foremost developers of single family rental communities called on Tempe-based HercuTech, the manufacturer of the environmentally-friendly wall building system HercuWall®, to bring their state-of-the-art technology in building FirstStreet at the Ballpark Village, located at 2755 S Estrella Pkwy, Goodyear, AZ 85338.

“FirstStreet is dedicated to best practices in building and thinking beyond the norm” said Robert Trujillo, VP at Harvard FirstStreet “which is why we were so excited to partner with HercuWall and their team on this project!”

HercuWall® panels are prefabricated walls made of EPS (expanded polystyrene) foam, reinforced with a patented steel HercuStrip™, laminated with a weather-resistant barrier, and followed by site integrated concrete. Independent testing has shown the walls are three times stronger than traditional wood framing, fire-resistant, disaster-resistant, and deter mold, moisture, and insects. HercuWall is a more energy-efficient and sustainable building solution over traditional lumber. Studies show that 100 HercuWall homes would save 68 metric tons of carbon dioxide each year, equivalent to the annual energy consumption of 8 homes.

“We are incredibly proud to bring our HercuWall system to Harvard Investments and Goodyear,” said HercuTech CEO Jason Rhees. “It has been a game-changer for developers working in the build-to-rent and multifamily space and we know this product will be a tremendous asset for FirstStreet residents — it’s a superior luxury product that also has up to15% energy cost savings and 15% carbon emission savings annually.” 

This will be the 12Th single-family Arizona community to feature the HercuWall building system, and the first HercuTech community in Goodyear, with 1,500 more units set to debut in Arizona in 2023 alone. The general contractor for the project is Urban Metro Builders and the HercuWall installer is SD Framing, part of REI Construction. HercuTech announced construction has already started and their HercuWall® installations are scheduled to go up at a record pace with the SD Framing crew completing 10 structures per week, anticipating completion of the HercuWall installs in early Fall. 

Located within walking distance of the Goodyear Ballpark entertainment complex, and just off I-10 on Estrella Parkway, the 25-acre community will feature 251 single-level luxury homes with five floor plans, featuring one to three bedrooms. Offering a modern and open floor plan, residences will include ten-foot ceilings, a kitchen island, high-end appliances, a covered porch, doggie doors, and private back yards. With ample room for a work-from-home lifestyle, these advanced residences will also employ smart technology throughout, including alarm and keyless entry, video doorbell, and the Enhanced Living Package backed by HercuWall® technology. The innovative HercuWall system provides a built-in quieter, healthier home environment.

The community will also feature a 4,000-square foot clubhouse featuring a fitness and yoga center, community kitchen and bar area, “Zoom” room, and featuring modern and upscale finishes. The resort-style pool provides three lap lanes, a water feature, and an additional spa pool. Residents will also enjoy bocce ball courts and a cornhole area, ramada, grill, fire pit, and outdoor TV. Community outdoor living spaces include five parks and open areas throughout, along with a fenced dog park.

Residents are steps away from the excitement of Spring Training with the Cincinnati Reds and Cleveland Guardians as well as living moments from the Goodyear Recreation Campus, which opened in 2021. Surrounded by dining, entertainment, medical facilities, quality schools, and the nearby Phoenix Goodyear Airport, FirstStreet Ballpark Village provides an ideal location for anyone looking for easy, engaged living in the Southwest Valley, all while living in a better-built community. 

The community is located at 2755 S Estrella Pkwy, Goodyear, AZ 85338. For more information on the FirstStreet at the Ballpark Village visit

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